Audience research: Focus Group

Focus group from EstherEnyinnaya

Audience research: Questionnaire

Generic Research 2

Generic analysis 2 from EstherEnyinnaya

Audience Research: Audience behaviour

Audience Research: Audience behaviour.

According to the brief, the documentary will have to appeal to a socially-conscious, 16-25, middle to upmarket demographic.

In 2014, Hot Docs launched "Learning from Documentary Audiences: A Market Research Study, which surveyed viewing habits, drawing from thousands of completed questionnaires and a five-city focus group tour, getting information from 3607 people
This was to understand the people who were in the market for documentaries, to get to the bottom of how they discovered, shared, rented, purchased, and ultimately watched documentaries.

Key findings:

They found that seventy-two percent watch documentaries at least twice a month, while the remainder does so less often (i.e. a few times a year or less frequently).Fifty-five percent are watching more documentaries than three years ago. This is as result of not only more documentaries out there that interest them, say respondents, they also perceive there to be simply more documentaries on offer. 

They also found that television via cable/satellite packages are still popular, and rank as one of the most common devices used to watch a documentary (along with a desktop or laptop computer). In terms of platforms used, though, Netflix, at 72%, tops the list of sources (when not at the cinema), followed by YouTube (54%), and then cable or satellite packages (37%). (The percentage watching documentaries on Netflix increased a great deal from 51% in 2014.)

Fifty-three percent of Facebook users have posted, liked, or shared information about a documentary.

After seeing friends sharing a newly released documentary on Facebook or Twitter, seven-in-ten Facebook and Twitter users will (a) search for more information about the documentary online, (b) watch the trailer online, and (c) make plans to watch the documentary.

However it is important to remember that there has been a massive growth with social media from this 2014 study. After seeing friends sharing a newly released documentary on their Facebook or Twitter accounts, respondents are now more likely to search for more information about a documentary online, watch a trailer online, look for other reviews/feedback/comments/tweets, and/or start a discussion with their network.

Generic Research: Textual Analysis 1

Generic Research: Textual Analysis 1

"Escaping Gangs: Death, Jail, Redemption"

Generic research 1 from EstherEnyinnaya

Audience Research: Feedback on Pitch.

Audience Research: Feedback on Pitch.

I conducted a survey to gain feedback on my pitch to find out whether the topic would first of all be interesting and whether it ultimately fits the brief.

Results:

The most common response for the topic to go in dept with was "gang culture infiltrating all areas of society in terms of drugs" etc

How to make the documentary appeal to Target audience

  - Most common answer was to create a social media presence and converging with hashtags in the show

  - Ask for audience engagement eg Their stories/accounts will be featured on show

  - Talk more about younger kids/teenagers being involved in these situations and how this can affect the families, something that people may empathise with

The survey generally approved of my pitch topic in regards to being realistic and fitting the conventions of BBC 3 documentaries

Generally, people voted that if they saw the documentary on tv, they would be interested to watch (7/14) and (5/14) voted that they would be very interested in the documentary