Brief 1: Television and online.
My aim is to create a three-minute opening sequence for a BBC three documentary on an investigation on gang life in more middle-class. It will challenge the stereotype of how gang culture is thought to be more apparent in young people of poorer backgrounds. The documentary will uncover how this is not necessarily true in all cases.
My product will also feature an opening title sequence in which the iconography will replicate and reflect an urban style. eg London, graffiti etc
Web pages will appeal to its target audiences:
- Primary audience: which is a middle to upmarket audience 16-25 years - Metropolitan Liberal Elites - Sans serif font to make a more sophisticated yet relaxed vibe
How audiences will engage with product
- The middle class audience would be able to relate to topics of documentary and will be encouraged to share their story for a chance to be featured on the website where fans can communicate with each other creating a sense of community
- digital convergence through twitter and other social media platforms
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