Audience Research: Feedback on Pitch.

Audience Research: Feedback on Pitch.

I conducted a survey to gain feedback on my pitch to find out whether the topic would first of all be interesting and whether it ultimately fits the brief.

Results:

The most common response for the topic to go in dept with was "gang culture infiltrating all areas of society in terms of drugs" etc

How to make the documentary appeal to Target audience

  - Most common answer was to create a social media presence and converging with hashtags in the show

  - Ask for audience engagement eg Their stories/accounts will be featured on show

  - Talk more about younger kids/teenagers being involved in these situations and how this can affect the families, something that people may empathise with

The survey generally approved of my pitch topic in regards to being realistic and fitting the conventions of BBC 3 documentaries

Generally, people voted that if they saw the documentary on tv, they would be interested to watch (7/14) and (5/14) voted that they would be very interested in the documentary

Planning: Moodboard

Planning: Pitch

Brief 1: Television and online.

My aim is to create a three-minute opening sequence for a BBC three documentary on an investigation on gang life in more middle-class. It will challenge the stereotype of how gang culture is thought to be more apparent in young people of poorer backgrounds. The documentary will uncover how this is not necessarily true in all cases.

My product will also feature an opening title sequence in which the iconography will replicate and reflect an urban style. eg London, graffiti etc
Web pages will appeal to its target audiences:

• Primary audience: which is a middle to upmarket audience 16-25 years - Metropolitan Liberal Elites - Sans serif font to make a more sophisticated yet relaxed vibe

How audiences will engage with product

• The middle class audience would be able to relate to topics of documentary and will be encouraged to share their story for a chance to be featured on the website where fans can communicate with each other creating a sense of community
• digital convergence through  twitter and other social media platforms

Planning: Reflection on moderators report

The documentary brief was not an option in last years coursework choices so I looked at the options from last year that was in a similar field which was brief 1: Television and Online.

10 points I found interesting and useful in regards to my coursework in last years Exam reports

1.  wide variety of content delivered in the three-minute duration
2. convincing and stylish title sequences
3. Upper end: Good understanding of the structural codes and conventions
4. needs of target audience were met through content and mode of address
5. technical ability which is necessary to be able to communicate all of the elements of the brief: controlled camerawork and lighting, animated title sequences, strong editing of both visuals and sound
6. Casting is important: needs to be confident 
7. Using a running banner at the bottom of the screen, with web address, Twitter and Instagram details , etc., was an effective way of demonstrating understanding of digital convergence
8. as was having the presenters refer to the web and social media addresses and encouraging the audience to interact via them
9. Presenters were able to refer to extra content on  the websites
10. Mise-en-scene, framing and composition should be carefully considered 

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