Audience Research Summation
My Audience research consisted of multiple questionnaires and a focus group. In which I found that my target audience usually do not watch documentaries, they voted on a scale from 1 to 5 on how often they watch documentaries ( 1 being close to never) with the average being 2.36. With this information, I realized that I would have to make this documentary appeal to my target audience by perhaps catering it better than regular documentaries do.
I delved deeper and asked my selected audience that fit this demographic about what would convince them to voluntarily watch a documentary. In which all the recipients had a shared opinion - that the documentary have to be interesting. The general consensus of the group's most interesting topic was crime which fits well with my chosen topic - gang culture in middle-class societies.
Also, through my audience research, I found that my target audience is no longer engaging with documentaries through cable tv - and this may be the reason that my target audience is not engaging with documentaries as a whole. In this, I discovered that if the documentary is promoted more on social media and streaming networking sites they would discover more documentaries that meet their intrest and would watch them more. So in my documentary, I will provide multiple opportunities for digital convergence and for the target audience to interact with the actual documentary from their social platforms
I delved deeper and asked my selected audience that fit this demographic about what would convince them to voluntarily watch a documentary. In which all the recipients had a shared opinion - that the documentary have to be interesting. The general consensus of the group's most interesting topic was crime which fits well with my chosen topic - gang culture in middle-class societies.
Also, through my audience research, I found that my target audience is no longer engaging with documentaries through cable tv - and this may be the reason that my target audience is not engaging with documentaries as a whole. In this, I discovered that if the documentary is promoted more on social media and streaming networking sites they would discover more documentaries that meet their intrest and would watch them more. So in my documentary, I will provide multiple opportunities for digital convergence and for the target audience to interact with the actual documentary from their social platforms
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