Statement of Intent Draft

Statement of Intent Draft

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words) 

For my documentary, I will use media language to communicate my intended meaning. For example, there will be a lack of impressive edits and instead will just be basic cuts between two shots to portray a representation of realism which will influence the viewer that this documentary is featuring a very real and important subject to be taken seriously. The lack of fancy editing will also appeal to the middle-class 16-25-year-old demographic. There will however be text edited in producing vital information that is not said by the narrator, for example names, date, information etc, to adhere to the conventions of documentaries alongside interviews, narrator voice over and archived footage. This will adhere to Steve Neale’s genre theory as the audience will immediately understand and recognise this product as a documentary, specifically BBC3 documentary, due to the repeated conventions in similar documentaries, for example, the logo being featured in the documentaries. I will also use the mise-en-scene to set the mood of my documentary. Using establishing shots for example will set the scene of the documentary. This will most likely be an Ariel shot of a rural sea-side town and a more urban city, creating meaning with the audiences as it establishes the place and context of the action.

Product 2:

Similarly, for my website, I will also use typical conventions like a search bar, hyperlinked menu bar and social media links for the audience to easily navigate through. The colour palette will be mature to appeal to the target audience o 16-25-year olds. The website will also feature a hyperlink to go to the main BBC3 website and other BBC3 documentaries that relate to mine – crime and urban culture documentaries. My website will include exclusive features for the audience to engage with the product. For example, there will be a comment section where fans can interact with each other and discuss and debate about topics in the documentary. Some sort of contact, whether it will be an email or a social media account, will be available to direct viewers who have questions or concerns to communicate and interact with professionals, those featured in the documentary or producers – which presents media convergence. Lastly, in my website I will feature products from professionals that are featured in the documentary, for example books and podcasts, to present intertextuality in my website.

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words) 

My documentary will be featuring anonymous tweets from those willing to share their story or opinions on crime and drug culture moving into the middle-class society. This will have been prepared before the filming of the documentary as those who want to be involved in the documentary will tweet using a specific hashtag which will then allow them to be featured in the documentary. Not only does this engage the viewers, it also creates an online presence for the documentary – building more hype for the documentary as those who are not familiar with the documentary may come in contact with their friends tweeting about it and may check it out for themselves.