Through the documentaries I studied and analyzed, I found that these producers use a range of media language to convey their intended meaning. For example, in the generic research 2, "Shame in the game", the media producers' use of a dull, sometimes monochrome colour palette conveys seriousness in the documentary. Not only is this featured throughout the documentary, but it is also presented in the thumbnail of the documentary, on the BBC 3 website - immediately conveying that this is a serious topic. It contrasts the more fun shows on BBC 3 such as "Hot property" which also draws attention to it. All of the documentaries I studied use varying shot types- which is a typical convention of documentaries- each carefully done to convey specific meanings. For example, the close- up shots of ex-gang member in "Escaping Gangs: death, jail, redemption" creates intimacy between the subject and the audience - evoking empathy.
How do media producers use digital convergence to link their products?
Media producers use digital convergence in several ways. The most common example of digital convergence I found in my researcher is the consistency of the BBC 3 logo within the products and on the websites, reinforcing the BBC 3 brand identity also. I also found that some shows have exclusive footage (e.g Vlogs, Bloopers, Behind the scenes, etc) that fans from shows would have to go to the website to watch, encouraging viewers to engage with the website.
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